THE STORY
Dive into the new season with Aadyam Handwoven’s collection of luxe cushion covers perfect for the elegant home. Crafted using some of India’s opulent textile traditions - rich Benarasi silks, vibrant cottons from Bhuj and intricate Pochampally ikats - this capsule tells tales of these crafts and the artisans that make them. Exuberant and so here-and-now, these pieces promise to elevate your living spaces and add character.
Aadyam Handwoven, an initiative by Aditya Birla Group, was founded in 2015 with an aim to preserve and sustain India's rich tradition of handwoven textiles while creating a new vocabulary of 'luxury' in the home décor space. The brand aims to revive authentic craft skills, marrying them with contemporary design to create product with a global appeal and help build a sustainable ecosystem that is of value to both the artisans and craft patrons.
The collection comprises pieces made in the three craft clusters that the brand works with - Varanasi, Pochampally and Bhuj. The brand endeavors to create a self-sustaining ecosystem in these areas by creating market linkages for the artisans.
Aadyam Handwoven, an initiative by Aditya Birla Group, was founded in 2015 with an aim to preserve and sustain India's rich tradition of handwoven textiles while creating a new vocabulary of 'luxury' in the home décor space. The brand aims to revive authentic craft skills, marrying them with contemporary design to create product with a global appeal and help build a sustainable ecosystem that is of value to both the artisans and craft patrons.
The collection comprises pieces made in the three craft clusters that the brand works with - Varanasi, Pochampally and Bhuj. The brand endeavors to create a self-sustaining ecosystem in these areas by creating market linkages for the artisans.
